YAYA is a musical theater production and performance company with headquarters in New York City.

We are dedicated to producing and performing family-oriented musicals, and offer theater educational programs for children.

Our original musical “The Little Match Girl” was developed in collaboration with UNICEF and the inaugural production has been running Off-Broadway since 2025.

YAYA has also staged shows in the UK, Singapore, and China. All performances feature our company’s self-produced musicals, with a history spanning over seven years.